Assessment

With a request for proposal, the DNA team reviews and assesses the request and creates a plan to address each specific client concern. We often come back with additional new ideas that we feel would enhance the client’s goals.

Research

This is a vital step that occurs in conjunction with the assessment phase. We investigate the targeted industry and major competition, collect information on customer demographics, marketing trends and media options. We focus on the client company’s strengths and suggest areas for development.

Initial Project Meeting

At this important juncture, we address all the critical issues for attaining the company’s goals and provide a range of ideas and media to accomplish them. It’s also the time when we can refine and hone in further on the company’s overt and subtle message communication. At this time we construct a project time line, budget, key information contacts, approval process and a clear set of expectations for both your team and ours.

Schedule/Progress Communication

The schedule will be driven by the project time line and completion date. Rush jobs will require tighter due dates and expedited information exchange between the two teams. Our Nucleus project management program will allow the client to be right on top of our progress with 24-7 access to our online project/task scheduling calendar where individual tasks, status reports and due dates are clearly posted. For a demo of our Nucleus project management application, please contact solutions@dailydna.com.

Project Outline

This document will provide a summary of the ideas, strategies, sub-tasks and content provision agreements made between DNA and the client’s team for project completion. This document ensures that our pre-production work will culminate in a final product that will satisfy all your requirements. This document will take precedent over previously generated documents and may include new information, task assignments and general due dates.

Design/Production

Site/project is designed, proofed, refined and enriched as per schedule. Project is extensively reviewed and checked by various members of the collaborative team until we have final proof and approval for deployment.

Deployment

Media placement is set, site marketing strategies begun and entire campaign or project is launched.

Post Analysis

At set intervals, DNA will review marketing efforts and effectiveness and correct and refine if necessary to increase results. Client receives a detailed post analysis report.

For further information, please contact solutions@dailydna.com or call our office at 541.582.8154.